Clients

Nonprofits

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Created media campaign to promote Bastille Day Celebrations at the historic French Legation Museum in 2014.

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Advised on thought leadership positioning, created speaker profile content and spearheaded public speaker engagement campaign for CEO Ann Beeson. Every Texan is a progressive, Texas-based, public policy foundation.

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Acted as liaison and aide for Company of Voices, Board and Staff at Polyfollia Festival in Normandy and Concert in Paris, France, November, 2012. Secretary and Board Member from 2011-21; Symphonic Choir Alto since 2004.

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Volunteer PR/Marketing Chair for networking subgroup of Women Communicators of Austin – 2013

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Helped craft messaging and content for speeches and advised, trained and coached keynote speakers and the leadership of Impact Austin in preparation for their Annual Membership Meeting at ZACH Scott Theater as they announced exciting new changes for 2014-15.

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Promoted local and national features and press coverage and established new media partnerships for the 10th Anniversary of The Nobelity Project, an education-focused global nonprofit based in Austin, TX.

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Promoted show and the novel appearance of innovative mobile art gallery featured at SXSW Flatstock in March 2015 for owner Karen Light.

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Conducted media campaign for 2014 MLK Day Peace Through Pie celebrations, a grassroots movement to promote peace and culinary conversations through the making and sharing of pie, founded by Luanne Stovall.

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Conducted PR campaign and outreach for 25th Anniversary of disability-focused staffing and talent agency.

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Regional PR Manager for 2016-18; Speaker in 2015

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Multiple Feature Films + Documentaries for Austin Film Festivals 2015-19

On-site film festival and local media outreach for multiple independent + international features + documentaries for the Austin Film Festival since 2015.

Education

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The University of Texas Moody College of Communications Annette Strauss Institute for Civic Life's Engaging News Project

Now the "Center for Media Engagement," MACMedia helped position the work of the center to international media and local news organizations.

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The Khabele School International Baccalaureate Program

Ad campaign copywriting to promote the new international student program.

Technology and Design

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IBM

As a contracted account supervisor for Ketchum Public Relations, I oversaw broadcast media relations for IBM's community relations work in Austin, working closely with the managers of Corporate Citizenship and Corporate Affairs for multiple special events involving over 6,000 Austin-based employees.

Bazaarvoice

Worked closely with the Manager and Director of Corporate Brand + Content Strategy on writing for the Bazaarvoice Blog for C-suite executives and leadership; as well as content promotion to social media channels in 2016.

Healthcare/IOT

How's Grandma

Smarter homecare for the aging-in-place senior. Created and edited copy for initial website redesign. More here: howsgrandma.com

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Employers/Clients

MACMedia
Solopreneur and Founder 2011 - Present
CD&P
Community Engagement Manager 2023 - 24
Touchdown PR
Senior Account Supervisor 2021 - 23
Watermark (EdTech SaaS Platform)
PR Consultant 2021
U.S. Census Bureau
Office Operations Supervisor 2020
AW Media/Austin Woman Magazine
Executive Editor 2005-2011
Brilliant Magazine
Managing Editor 2003-05
FOX News
Associate/Field Producer for FOX Files Network Newsmagazine + FNC 1998-2002
ABC News
Production Associate for 20/20 and John Stossel Specials 1994-98
ABC Television Network
Assistant to the EVP of Daytime Television 1993-94
The St. Regis New York
Assistant to Directors of PR and Corporate and Travel Industry Sales 1991-93
Carbone Smolan Agency
Assistant to the Principals/Founders in PR and New Biz Development 1988-91